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Apple’s ‘Mother Nature’ Campaign

Apple’s ‘Mother Nature’ Campaign:

Apple’s ‘Mother Nature’ campaign is an environmental initiative launched by Apple, showcasing the company’s commitment to sustainability and environmental responsibility.

  • Since 1994, Apple has run a gadget-recycling program, incentivizing customers to trade in their old devices for new ones.
  • Apple’s buyback policy, recycling initiatives, and responsible sourcing of materials place it ahead of its competitors in terms of environmental responsibility.
  • Apple has faced criticism for practices like “planned obsolescence” with its smartphones, and allegations of environmental transgressions linked to pollution from Chinese component manufacturing facilities.