‘Bharat’ Atta(Wheat Flour) : New Initiative
The Indian government has launched the sale of ‘Bharat’ brand Atta (wheat flour) with a maximum retail price (MRP) of Rs 27.50 per kilogram which is lower than the national average price of Rs 35.93 per kg.
- This initiative is part of the government’s ongoing efforts to stabilize the prices of essential commodities and provide relief to consumers.
- ‘Bharat’ Atta will be available through various outlets, including Kendriya Bhandar, National Agricultural Cooperative Marketing Federation of India Limited (NAFED), and National Cooperative Consumer Federation (NCCF), ensuring its accessibility to a broader consumer base.
- NAFED, founded in 1958, is a leading Indian cooperative organization for agricultural product procurement and marketing.
- NCCF is an apex organization for consumer cooperatives. It functions under the Ministry of Consumer Affairs, Food and Public Distribution.
- Both NAFED and NCCF are registered under the Multi-State Co-operative Societies Act, of 2002.
- The efforts to stabilize prices of essential commodities have not only benefitted consumers but also supported farmers by ensuring a fair price for their produce.