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Jago Grahak Jago Campaign

Jago Grahak Jago Campaign:

The Department of Consumer Affairs is actively engaged in nationwide multimedia awareness campaigns titled “Jago Grahak Jago”.

  • These campaigns aim to inform consumers about fraudulent practices and common issues while providing guidance on seeking redressal
  • The awareness initiatives utilize various media platforms, including print media, TV, radio, cinema theatres, websites, hoardings, and display boards.
  • To reach people in rural and backward areas, the Department actively participates in fairs, festivals, and events across different states and union territories.
  • To enhance awareness at the grassroots level, the Department releases Grant-in-Aid to States and UTs for conducting consumer awareness activities with a focus on local content.
  • The Central Government provides financial assistance under the scheme ‘Strengthening Consumer Commissions’ to enhance the infrastructure of Consumer Commissions at the District and State levels.