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Drip Pricing

Drip Pricing:

The Centre recently warned about “drip pricing”, saying it can surprise consumers with “hidden charges”.

  • The Department of Consumer Affairs asked consumers to reach out to NCH 1915 for assistance or via WhatsApp at  if they need help with ‘drip pricing’.
  • Drip pricing is a pricing technique used by firms where they initially advertise only part of a product’s price referred to as the “headline price”.
  • As the customer proceeds through the buying process, additional charges are gradually revealed.
  • This technique can lead to “hidden charges” that surprise consumer.