Drip Pricing:
The Centre recently warned about “drip pricing”, saying it can surprise consumers with “hidden charges”.
- The Department of Consumer Affairs asked consumers to reach out to NCH 1915 for assistance or via WhatsApp at if they need help with ‘drip pricing’.
- Drip pricing is a pricing technique used by firms where they initially advertise only part of a product’s price referred to as the “headline price”.
- As the customer proceeds through the buying process, additional charges are gradually revealed.
- This technique can lead to “hidden charges” that surprise consumer.
