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Medical And Wellness Tourism (MWT)

Medical And Wellness Tourism (MWT):

 

The Ministry of Tourism has formulated three draft strategies with roadmaps for promoting Medical and Wellness Tourism, for development of Rural Tourism and for promotion of MICE Industry in India.

  • India has been ranked 34th out of 140 countries on the World Travel and Tourism Competitiveness Index 2019, released by the World Economic Forum (WEF).

Medical and Wellness Tourism (MWT):

  • Describes the rapidly growing practice of travelling across international borders to obtain healthcare services.
  • It may be broadly classified into three categories – Medical Treatment, Wellness & Rejuvenation and Alternative Cures.
  • Now it is often referred to as Medical Value Travel (MVT).

Rural Tourism:

  • Any form of tourism that showcases the rural life, art, culture, and heritage at rural locations, thereby benefiting the local community economically and socially.
  • It offers an opportunity to promote sustainable and responsible tourism and fulfill the vision of Atmanirbhar Bharat.

MICE (Meetings, Incentives, Conferences and Exhibitions):

  • The main purpose is to create a networking platform for business, industry, government and Academic Community and engage in meaningful conversations.
  • MICE is also known as ‘Meetings industry’ or ‘Events industry’.

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